IU Health Plans
Challenge: Develop a multi-media campaign for IUHP's Medicare Advantage product on the Health Insurance Marketplace. The non-promotional, consumer-centric booklet showcases the benefits of aging, and positions IUHP as a champion of the 65+ crowd. The result? The campaign exceeded client goals by 27%. We also developed a companion campaign targeting individuals 18-54.
Responsibilities: Concept, Copywriting